ESC New Media -

Grow your business with Inbound Marketing

Concentrating your marketing efforts on Inbound Marketing helps to establish and grow relationships with your base of customers or fans. By using effective tools and strategies, your inbound marketing campaigns can draw highly-qualified leads, educate prospective customers on your products and services, cultivate them through ongoing social and content campaigns, and convert them into enthusiastic, profitable long-term customers.

ESC New Media is a Hubspot partner and proud of it. Hubspot delivers all of the tools we need to build, analyze, and optimize our clients' marketing strategies in one single solution. The user-friendly blog, attention-grabbing landing page, and effective lead intelligence tools make managing our websites quicker, easier, and more effective than ever.

As HubSpot's all-in-one software is our inbound marketing solution of choice as it allows us to execute our internet marketing methodologies, including:

Strategy & Planning:
• Establishing benchmarks
• Analyzing competitor and keyword research

Expand Reach & Increase Traffic:
• On-Page SEO
• Inbound link-building
• Publishing new content
• Sharing with social networks

Engage & Convert Visitors:
• Thought leadership content & blogging
• Social media engagement
• Identifying & creating premium value-added content
• Designing compelling calls-to-action
• Building effective landing pages

Nurture & Close Leads:
• Lead segmentation
• Lead nurturing campaigns
• Targeted email marketing
• Retain & Grow Customers
• Newsletters & special offers
• Establishing outlets for feedback, testimonials, and referrals
• Connect & communicate on social media

Analyze, Test, & Optimize:
• Performance & strategy reviews
• Assessing goals and priorities
• Split A/B and user testing
• Analytics dashboards